1. Pokemon (year of inception 1996), grossed $59.1 billion
2. Hello Kitty (1974) $50.3 billion
3. Star Wars (1977) $43.7 billion
4. Mickey Mouse & friends (1928) $35.7 billion
5. Mario (1981) $27.1 billion

5位から下のリスト
https://en.m.wikipedia.org/wiki/List_of_highest-grossing_media_franchises