・Members play 40% more titles after joining. ・Members play games across 30% more genres after joining. ・Average 8.3x player lift after a back catalog game joins Gamepass. ・For new games from large publishers 3.5x player lift compared similar games not on Gamepass. ・Similarly 15x player lift new indie games. ・3.5x lift for games launching on Gamepass compared to steam. ・Social conversation increased by 3x for a game when it is announced for Gamepass. ・GP members 4x more likely to stream on twitch. ・GP members spend 50% more than similar users. ・Post-sale monetization increases by 2.8x after joining Gamepass, 50% of this comes from new players to the game. Very interesting gdc talk on Gamepass.
・Members play 40% more titles after joining. ・Members play games across 30% more genres after joining. ・Average 8.3x player lift after a back catalog game joins Gamepass. ・For new games from large publishers 3.5x player lift compared similar games not on Gamepass. ・Similarly 15x player lift new indie games. ・3.5x lift for games launching on Gamepass compared to steam. ・Social conversation increased by 3x for a game when it is announced for Gamepass. ・GP members 4x more likely to stream on twitch. ・GP members spend 50% more than similar users. ・Post-sale monetization increases by 2.8x after joining Gamepass, 50% of this comes from new players to the game.